GS Boulder was started in the mid-90’s as formidable road racing team with close sponsorship ties to the prestigious Morgul Bismark bicycle shop of retired pros Davis Phinney and Ron Kiefel.

Eventually, sponsorship changed and the team evolved, but GS Boulder continued to dominate, posting the win for the men’s ACA Best All-Around Team in 2000 and 2001 and Best All-Around Rider in 2002. Over the next decade, GS Boulder also began developing a strong force of female racers and riders.

GS Boulder also participates within the cycling community by organizing volunteer efforts with groups like Boulder Mountain Bike Alliance and Cyclists 4 Jamestown.

With increased popularity of mountain biking, cyclocross, triathlon, and cycling as part of a lifestyle, GS Boulder has continued to transform so as to better support the diverse members of our team. We welcome anyone on two wheels who is willing to participate, be it through group rides, racing, or cycling community involvement.